“This will be a transformative economic project for Milwaukee that will revitalize an underutilized part of downtown with a new sports and entertainment destination while also providing much-needed workforce housing.”

— Jose Perez
Common Council President, Milwaukee

“This new development is terrific news for Milwaukee. Taking a long-dormant parcel of land downtown and turning it into a thriving new entertainment corridor is exactly the type of project this city should be doing. A brand new soccer stadium, music venue, hotel, housing, and so much more — this is a step forward for this city and region. And making something of this magnitude happen with local partners is how Milwaukee does this the right way. That the Pabst Theater Group will be the ones to run this new music venue just adds to the excitement. In so many ways, they’ve been the catalyst for so much of the good change happening downtown over the last two decades. This is a big deal, and Milwaukee should embrace this project.”

— Dan Shafer
The Recombobulation Area

“The Iron District development is a welcome investment in what has been an extremely underutilized corridor that has created a void in connecting neighborhoods. The mix used development will add value at every level, from a world-class soccer venue to housing, a concert venue, and a hotel. This collaborative project will certainly be an enormous generator of positive activity for downtown Milwaukee and the Marquette neighborhood.”

— Beth Weirick
CEO, Milwaukee Downtown, BID 21

“This is one of those high-visibility sites that best contributes to the downtown’s DNA with a high-energy development. If you arrive downtown by freeway, this site creates an immediate initial impression. It deserves a signature development. The proposed stadium/performance venue combination is a catalytic project that will energize this entire quadrant of the West Wisconsin Avenue corridor. This is a really exciting destination development that will energize a critical site that links West Wisconsin Avenue and the Marquette campus. It helps mend the gap created by the freeway with memorable venues accessible to the public. Great proposal!”

“Our WAM DC group has been working on reinvesting in the West Wisconsin Avenue corridor for ten years. The before/after the transformation has been remarkable. This development is a critical piece for the district and will create a strategic bridge between West Wisconsin Avenue and the heart of the Marquette University campus.”

— Robert Monnat
Senior Partner, Mandel Group Inc.

“The addition of a unique multi-use group of facilities integrated adjacent to the Marquette campus will complement Westown. Key to its success will be the expertise and commitment from the team of local and locally focused business people.”

— Marty Brooks
CEO, Wisconsin Center District

“According to Sports ETA, in 2021, sports tourism in the U.S. generated a total economic impact of nearly $92 billion. In Milwaukee, sports events have generated over $25.6 million in economic impact and over 23,000 hotel room nights this year alone. Live entertainment venues are similarly impactful. According to NIVA, independent live entertainment venues across the U.S generate $10 billion in direct economic impact for their local communities. Thanks to Bear Development, Kacmarcik Enterprises, and the Pabst Theater Group, those figures will only increase. This development represents another incredible step forward for the west side of downtown and the city as a whole. With a new professional soccer team, an 8,000-seat stadium and live entertainment venue, and an upscale hotel, the Iron District will become a tourism powerhouse. We couldn’t be more thrilled to help promote it to the world.”

— Peggy Williams-Smith
President and CEO, Visit Milwaukee

“As we envision our future, Milwaukee needs creative and collaborative projects to keep our young people here and attract new talent to meet the region’s needs. The partners in this proposed development have thoughtfully planned a destination that can generate and meet demand in sports, music, lodging, and retail for many years to come. I look forward to learning more details about this exciting venture.”

— Joel Brennan
President, Greater Milwaukee Committee

“We’re very excited for this new multi-use complex; many of the Turners are avid soccer fans. Pairing an entertainment and sports venue with a hotel and housing is a good idea, especially given its proximity to mass transit.”

— Emilio De Torre
Executive Director, Milwaukee Turners

“We believe this world-class development will be transformative and bring renewed energy to an underutilized area on Westown’s southwest corner. The Iron District is an amazing opportunity to further solidify Downtown Milwaukee as the economic and entertainment heart of the state. We’re all excited to see the Westown area continue to grow with additional housing, hotel and retail venues.”

— Stacie Callies
Executive Director, Westown Association

“This is a fantastic collaboration between some of the things Milwaukee does best. Sports, Culture, and Education! The Iron District isn’t just about activating one area within the city; rather, its influence will benefit the entire city. I can imagine its draw will extend well beyond Milwaukee and Wisconsin. It’s also an example of individuals with vision and ambition. Well done!”

— Paul Miller
Owner, Colectivo

“The Harley-Davidson Museum is thrilled to see this new development announcement. Since we opened our doors in 2008, it has been great to see how the Menomonee Valley has become of of the top destinations for tourists and locals alike. We’ve had the good fortune of working with Jim Kacmarcik in the past, and we have no doubt this new venture will bring more world-class entertainment experiences to the neighborhood. Since we opened our doors in 2008, it has been great to see how the Menomonee Valley has become one of the top destinations for tourists and locals alike.” “We’ve had the good fortune of working with Jim Kacmarcik in the past, and we have no doubt this new venture will bring more world-class entertainment experiences to the neighborhood.”

— Bill Davidson
Vice President, Harley-Davidson Museum

“The new concert venue, stadium, and related development proposed for the area just south of Wisconsin Avenue and west of 6th Street is another exciting example of the revitalization of downtown Milwaukee west of the River. It’s a perfect addition to the development already in place and will add to the vibrancy of the area. Having Pabst Theater Group involved in programming, the indoor venue almost guarantees success. What a win for Milwaukee.”

— Stephen Chernof
Chairman, WAM DC